Donald Trump's Pride merchandise resurfaces amid calls for Target, Bud Light boycott
While experts have said such campaigns provide an opportunity for brands to appeal to consumers in new markets, critics have accused those companies of. The controversies sit at the heart of a culture war and feed into a broader debate about the acceptance of LGBTQ+ people in public life.
A Bud Light sign displayed on a beer store in Monterrey, Mexico, on May 16, 2020 , former President Donald Trump wearing a MAGA hat at Trump Tower on May 29, 2023 and a sign outside of a Target store in Miami Beach, Florida, on May 17, 2023. Rainbow Trump merchandise resurfaced on Twitter amid boycotts for Bud Light and Target.
At the time, his detractors described such support as"cynical," with political commentator Michelangelo Signorile writing forWhy didn’t you care when Donald Trump sold pride merch? You claim Target and other brands with pride collections are “targeting kids” and are “satanic” but your cult leader did it and you had no problem with it.
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