.MunroeBergdorf – the model, activist and newly appointed member of LOrealParisUK's diversity board – offers a guide for beauty brands to create real change, from hiring a diverse workforce to paying black talent what they’re worth.
has become a global resistance, not only calling for an end to police brutality but also recognising the spectrum of systemic racism that we, as black people, experience within our own societies and throughout the world. Much of what we, within activist circles, have been speaking about for decades, concerning combating racism, is now undeniable and very much at the forefront of the public interest.
Brands need to ensure that diversity doesn’t begin and end with the talent in front of the camera. It needs to be seen within the crew working behind the scenes and in those in decision-making roles forming the campaigns. It’s simply not enough at this stage to offer us a seat at the table — it’s time to look at who else is sitting at that table already.
Not only do we want to see ourselves reflected, but we want to hear our experiences validated, too. Beauty is more than just an image because we are more than just our appearance. In order to convey that to your audience, you have to let us speak in an authentic way. Now is the time to encourage speaking up against all forms of oppression, so don’t speak over us, don’t silence us — pass the mic and offer up your platform.
Stand for something and let your audience know what you stand for, then follow it up with action. Work with activists and organisations who are on the frontlines of social movements, support artists who are breaking new ground and speaking up in their industries. Speak out against injustice when you see it happening and encourage your audience to use their voices, too.
More so than ever, beauty buyers want to know what the brands they are investing in stand for. So when you get called out, listen, own up, apologise, then make a promise to improve and follow it through. Use it as an opportunity to grow with your audience rather than in spite of it. Let your audience know you’re listening and that just like them, you are on a journey. But always listen.Creating positive change needs to come from a place of action, not just public image.
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