We've got a long way to go before refillable beauty products start to make a dent in our planet's waste problem. EarthDay
, a manufacturing company. And there are barriers within that barrier: for example, getting used to ordering refills of your favorite products online if they're not stocked at retail — or even simply making peace with the fact that a refill won't likely have the same curb appeal as the original product .
Plus, consumers have to accept the reality that some refills are clunky to use: cartridges that wobble inside a jar instead of clicking into place, or liquid-filled pouches that easily spill during transfer.
Yet even if all beauty product refills were readily available, aesthetically pleasing, and totally seamless, there's still one towering barrier that calls into question the very need for them in the first place: Do consumers actually want to use the same formulas over and over again? With new brands and products being churned out at an increasingly rapid rate, the answer, perhaps today more than ever, is probably no. Sure, some beauty categories naturally inspire more loyalty than others — say, a fragrance you love and have come back to for years. And it may make more sense for a moisturizer to be refillable than, say, an eyeshadow. "Refills aren't the right thing for every [product]," says Kachook.
That's where the aforementioned industry-wide standardization could theoretically come in. If every moisturizer refill pod fit in the same universal jar, you could use Tata Harper's featherlight
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