Restaurant chains have increased prices to offset elevated food and commodity costs.
While Domino's didn't raise the price of the deal, it did reduce the number of wings it contains from 10 to eight. Additionally, it now only allows customers to order one topping on a pizza as part of the carryout deal when it previously allowed them to choose three toppings. The chain further limited this deal by turning it into a digital-only offering, excluding those ordering in person or over the phone.
Customers, expectedly, have not taken kindly to these changes. "Unfortunately it's now cheaper for me to buy my favorite frozen pizza than a Domino's pan pizza, so that's what I am doing going forward," one user"I only used to get food from there occasionally because of deals like this," another Reddit userin a separate thread about the changes to the $7.99 carryout deal."Nobody is going to pay normal pizza prices for Domino's.
Domino's fourth quarter earnings, released Feb. 23, seem to further demonstrate that customers may be put off by the chain's prices. The company missed expectations on same-store sales growth, and its stock sharesDomino's did see same-store sales in the United States increase by 0.9% in the quarter, but that still fell short of predictions that the chain would see a 3.4% increase.
Aside from losing customers, a shortage of delivery drivers has created additional difficulties for Domino's, negatively-impacting sales and delivery times. Though staffing levels are now upswing, Domino's acknowledged the ongoing struggles on its delivery side in the most recent earnings call. "We expect the economy to be a headwind for our delivery business in 2023 … Every day, delivery customers will be deciding where to spend their hard-earned dollars," CEO Russell Weiner said.Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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