Dollar Tree, making its first real efforts to fix its struggling Family Dollar division, no doubt continues to wish it hadn’t bought the retailer in the first place.
Share to twitterYou think you’ve got family problems? You should see the ones Dollar Tree has.
This week, Dollar Tree finally said enough and announced some pretty aggressive moves to try to fix Family Dollar. And while you could argue that the company threw a whole lot of initiatives against the wall, hoping at least some would stick, there were enough elements in the plan to seemingly put off its critics, at least for now:
The third piece of the strategy is reformatting as many as 200 other Family stores to a new hybrid concept, keeping the name the same but layering on Dollar Tree-priced merchandise. The dollar-store format, which may have its roots in non-consumable categories like kitchen goods, basic apparel and some household goods, is in fact tilting aggressively toward more consumables like food, beauty and cleaning products. That puts it in direct competition with two other actively expanding channels.
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