Dollar stores are struggling. Blame Walmart

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Dollar stores are struggling. Blame Walmart
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After years of prolific growth, US dollar stores have hit a downturn.

Dollar Tree shares plunged 20% Wednesday after the company cut its outlook for the rest of the year, citing “immense pressures” on its low- and middle-income customer base. Dollar Tree also owns the long-struggling Family Dollar chain. The stock slump came on the heels of Dollar General slashing its full-year forecast, sending shares to their worst day on record last week.

Other companies have also recently pointed to low-income customers’ weakness, including McDonald’s. Strategic mistakes Economic challenges aren’t the only reasons the two chains are in turmoil. Both companies have made strategic missteps. Historically, most of Dollar General’s sales have come from its “consumables” division: low-margin food, cleaning and household supplies and personal care products. In recent years, Dollar General has focused on growing the discretionary side of its business.

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