Dolby expands its audio and visual technology into vehicles, aiming to elevate the in-car entertainment experience with Dolby Vision HDR.
Dolby has partnered with several car manufacturers over the last few months to offer Dolby Atmos surround sound in vehicles. Now, it wants to make the experience even more immersive with Dolby Vision. But what’s the need for HDR on a car’s infotainment system? How many of us really consume video content in our cars? For context, Dolby Vision is an HDR technology that offers vibrant colors—those that truly pop on your displays.
From phones to TVs, it’s integrated into various devices to give you a more immersive viewing experience. Now, it’s coming to cars. Last year, when I experienced Dolby Atmos in a car, I kind of knew what to expect—immersive surround sound while listening to my favorite music on the road. But heading into the Dolby Vision in-car demo this year was different. I didn’t know what to expect because I couldn’t quite understand the use case for it. However, after sitting in the Li Mega and experiencing Dolby Vision Atmos for cars, I want it in my car right now. California Wildfire Live Updates: Officials Say 5 Dead As Fires Expand As it turns out, there are a few use cases and enough incentive for consumers to want Dolby Vision in their cars. It’s supported on the infotainment system as well as the screens (if available) for riders in the back. It’s not about giving you a better look at your controls with HDR; it’s meant to bring a TV-like viewing experience to your car. For example, when your partner goes for a quick grocery stroll while you wait in the car, and 10 minutes stretch into 30. You no longer need to watch your favorite content on a small mobile screen. Instead, you can fire up the infotainment system and tune into whatever you like. However, it does raise concern
DOLBY VISION AUTOMOTIVE TECHNOLOGY HDR Infotainment ENTERTAINMENT
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