The Gen Z rapper known for absurdist viral smashes like 'Mooo!' hopes her new album, 'Hot Pink,' establishes her as a serious force in hip-hop.
While Doja Cat was writing her second album “Hot Pink,” the 24-year-old singer and rapper quit smoking weed. Perhaps she shouldn’t have been surprised that, when the clouds parted, she found her songwriting much improved. Like the old joke about the Grateful Dead fan who gets sober, once the drugs wore off, she had higher standards for music.
“I thought it’d be cool to be that person smoking so much weed, that it was the only way to be respected,” she said. “Then I realized ‘Oh, yeah, I can just be myself.’ I’m making so much more music now.”Doja is an L.A. native with a typically roundabout way into the music business here. Born in Tarzana, she moved to New York as a child with her artist single mother . Later she spent time in an ashram but waves past questions about it — “I hate telling that story” — and came back to L.A.
Doja produced much of “Hot Pink” with longtime collaborator Yeti Beats. But that kind of No F’s Given, But Secretly Giving Lots of F’s attitude is what drew Ben Billions, who co-wrote and produced for Beyoncé and The Weeknd, to work on her new single“I like how she gets into character and is not afraid to be assertive, demanding or comedic,” Billions said.
The LP is also a clean start from a nervous moment when, after some old teenage tweets using homophobic language resurfaced last year, Doja apologized and course-corrected. It was mild stuff by today’s cancellation standards, but when asked if young artists struggle with their whole lives being online from the moment they break, Doja flips from bawdy ex-stoner into brand manager.“You’re not supposed to ask me about that. Nope,” she said, her voice rising sharply before going silent on the line.
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