Superstars like Beyonce, Madonna and The Weeknd have used the halftime show to launch tours in the past.
have also used their appearances at the Super Bowl halftime show to announce or promote upcoming global tours.
Measuring how much Rihanna could make if she were to tour in 2023 is a bit difficult considering her dated touring history, but she has all the elements in place for a wildly successful run — a massive catalog of hit music including 14 No. 1s on the Billboard, hundreds of millions of followers across social media and enormous pent-up demand. Her 2016 Anti arena tour averaged $1.2 million per show, according to Billboard Boxscore, and grossed more than $110 million.
And while Rihanna probably doesn’t need the Super Bowl to sell out a world tour in 2023, there are few better ways to make such a splashy promotional announcement for what would likely be one of the biggest tours of the year, if it were to happen. Daily newsletters straight to your inbox
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