The success of the streaming bundle has led some investors to call for an all-in-one Disney+ streaming offering. Is CEO Bob Chapek interested? 'Possibly.'
+ in favor of an all-in-one offering, but the Disney CEO isn’t taking the option off the table, either.
“So far, it’s worked really, really well,” Chapek told analysts on Thursday about the Disney bundle. “Is there an opportunity for improvement by considering something different going forward? Possibly, but we’re going to continue to learn. And as we learn, I’m sure we’ll refine our offerings in the marketplace as time goes on.”
Chapek said a “good chunk” of Disney’s marketing is now going toward the bundle, which offers Disney+, Hulu and ESPN+ together for $13.99/month . The company has not disclosed specifics on subscribers or churn rate for the bundle, but Chapek was adamant that the offering was a success for Disney.
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