Doek on fleek has more meaning than ever before, writes Pen_Pusha_P
Not only does it provide protection for the beautiful crowns of African women, the doek has also been significant in historic moments – cemented in our memories by some influential doek-wearing women.The doek is spoken about with some reverence in our country because of what it represents.
“The concept started in 2016. It was initially just a theme for a Mother’s Day celebration which was hosted [in Diepkloof, Zone 2] in Soweto,” Mavata says. Instead of wallowing in her misery, Mavata used this setback to fuel her creativity and has gone about rising on her own while pulling other women up along with her. “I tried to get different items to sell. Because I already had a huge following and also had friends, I just thought it would be easy to sell [goods] and I would just bounce back [financially] from that.”
“nstead of buying a doek at Mr Price, how about you go and buy it from another woman? So, the Doek on Fleek Market is that platform where, I’m saying: ‘Women, come to this market. Products at this market are sold by women, so come and support them.’ For as little as R50 an item, just come and buy something from a woman.
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