Fans of Springbok Cheslin Kolbe have expressed their disappointment after he inked an endorsement deal with Logan Paul's Prime drinks.
However, many of Cheslin Kolbe’s followers were unimpressed with the announcement, given how the product had flopped with South African consumers.“Please reconsider your decision. Prime really ain’t the way to go.”“That stuff is terrible – I respect you too much to have to associate you with that horrible stuff. They’ve reduced the price so many times, it is now R10. Even water costs more”.
Marketing expert and business journalist Jeremy Maggs claimed that Prime had high expectations and a hefty price tag.TechCentral:“This shift, I believe, has diluted the brand’s perceived value. And when that happens, erosion of customer loyalty and brand equity follows like night after day.”In March, the father-of-three shared a pic of him meeting the biggest names in music production.
“Special moment meeting JAY Z and Jay Brown in Tokyo tonight, incredible experience being part of the Roc Nation family,” he captioned the post. In the pictures, the 30-year-old South African is seen holding two Springbok shirts, seemingly signed by both men.However, many followers were amused by the timing of the post, given Jay Z’s friendship with disgraced rapper P Diddy.
Just days before, Diddy’s homes were raided in what is believed to be multiple allegations of sex trafficking, domestic violence, racketeering and revenge [email protected]:“Be careful. They’ve got Diddy, they coming for Jay Z.”
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