Dodge is moving away from its traditional muscle car formula powered by Hemi V8 engines and embracing electric powertrains. The iconic Charger nameplate will return as a fully electric model in 2025. Dodge plans to use a series of events to introduce consumers to the new electric muscle cars.
Dodge , perhaps alone among contemporary automakers, has seen immense success in translating the archaic 20th-century Muscle Car formula into the 21st. It has done this by stuffing increasingly outrageous iterations of its modern Hemi V8 into nearly every vehicle in its product line.
Its fervent Hellcat-ing has been enough, surprisingly, to maintain steadily vigorous sales of its Challenger coupe and Charger sedan, 20-year-old cars aping 55-year-old designs and riding on platforms developed more than 30 years ago. But those vehicles are finally going away. They will be replaced by flexible-powertrain two- and four-door models, both called Charger, that will be motivated, at launch in early 2025, solely by a 100.5 kWh battery pack and a pair of electric motors. (And if you’re a Mopar nut but are committed to internal combustion, your muscle-car future means an inline-six engine, as if you were one of those guys whose entire wardrobe consists of ///M apparel. Can you imagine?) So how does Mopar’s methylized muscle-maker plan to convince potential consumers to buy into such a blasphemous switcheroo? To get enthusiasts’ “butts-in-seats” and assist with this electron baptism, Dodge is planning a whole series of events in the upcoming year, said Matt McAlear, the brand’s CEO. It will take its new EV muscle cars on tour in the first quarter of 2025 to train its sales and dealership staff and demonstrate the vehicles’ capabilities. It is launching a courtesy transportation program wherein it will send EVs to dealers to use for short-term consumer test drives, or as 96-hour loaners when customers come in to have their vehicle serviced. It will host consumer-facing “Thrill Ride” drive events at upcoming Mecum and Barrett-Jackson classic car auctions, and at its drifting/drag racing “Roadkill Nights” live events in the summer–—prime sites for the gathering of Hemis of all vintage
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