A recent article at CNBC broke news that Dodge will discontinue production of the Charger and Challenger muscle cars at the end of next year. While they're an iconic car and draw in a lot
broke news that Dodge will discontinue production of the Charger and Challenger muscle cars at the end of next year. While they’re an iconic car and draw in a lot of enthusiasts, they’ve been a source of trouble for Stellantis, Dodge’s parent company. The bean counters and environmentalists, along with the safety Karens, seem to be happy about the end of these vehicles, but the truth is they’re not going away. They’re just changing.
Even as many people flocked to crossovers and SUVs, these powerful and emotional vehicles kept sales up and kept giving the brands an emotional connection for buyers of cheaper vehicles, some of which shared styling cues from the Charger and Challenger. But, this proved challenging for Stellantis. Maintaining CAFE standards and meeting other regulatory requirements outside of North America is harder with not only the base Challenger and Charger, but also with performance variants of the vehicle with even higher emissions and fuel consumption. So, the company had to schedule the end of production of these models.These vehicles, especially their top performance variants, have never been huge sellers.
But, this isn’t a fact that’s lost on Dodge. The company wants to make it clear that performance cars aren’t going away and being replaced by a fleet of LEAFs and Priuses to make the Ralph Naders of the world happy. Instead, it is going to be shifting to hybrids and electrics that have at least the performance of these vehicles, if not more. So, the “infamy” will continue, but with lower emissions and fuel consumption.“Dodge will not sell electric cars.
Tesla knew that this wasn’t the way forward, especially in the US market. So, it did the same thing. Tesla focused on high performance vehicles, even if they cost an arm and a leg initially, instead of trying to get everyone into funny looking eco cars. We shouldn’t be surprised when Dodge does the same thing.
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