Dodge CEO knows you don't like its EV 'exhaust' note.
Dodge is soon sunsetting its Charger and Challenger muscle cars in favor of new electric models. Theshows where the brand is headed, and unsurprisingly, it's still looking back on its old muscle-car glory days. The concept has an"exhaust" system to compensate for its lack of a V-8—the intuitively named Fratzonic Chambered Exhaust—and public reaction was generally negative. Dodge CEO Tim Kuniskis is well aware of this.
This content is imported from YouTube. You may be able to find the same content in another format, or you may be able to find more information, at their web site.at last month's Detroit Auto Show, Kuniskis said that the sound of the system wasn't well-represented at the reveal event. The Fratzonic system uses an amplifier that plays synthesized sounds created by Dodge through a"tuning chamber" to increase volume and modify the tone.
There is no doubt that some things sound better in person than in recording, but I don't think Kuniskis would be talking about microphones and PAs if Dodge had just revved a real V-8 a couple of times in the same room. In any event, Kuniskis said that Dodge is still working on the sound of the system."Did we crack the code on wide-open motors? Not yet. But we've got two years," Kuniskis said."We have changed the sound of that car 1000 times and we will continue to.
I can't help but suspect that it's not the sound itself that's the main issue here—it's more of the inauthenticity of it all. Dodge can talk all it wants about creating a resonance chamber, but the sound that's entering that resonance chamber is synthesized. It has to be. This is Dodge trying to cling on to its past—the main thing that sells its muscle cars—while its hand is being forced into making EVs.
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