EXCLUSIVE: Documentary+, the non-fiction streaming service established by studio XTR, is to share viewership data with its filmmakers, potentially becoming the first digital platform to reveal rati…
It will give filmmakers information including a gender identity breakdown, age range, which platform, such as Roku, where it performed best and which countries it was particularly popular.The company said that it wanted to empower filmmakers and give them a better understanding of their audience, which it said might help their “long-term roadmaps for future productions”.
It’s a simple parting of the curtain that shouldn’t be revolutionary: They give a platform to our work, that platform garners an audience, we learn who our audience is. It’s a simple democratic notion of transparency. What a novel idea.
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