'Herb Alpert Is' will document the life of legendary trumpeter HerbAlpert.
has been part of John Scheinfeld’s life for a long time. “My mom had all of the Herb Alpert & The Tijuana Brass albums and would play them and dance around the house,” he recalls. “I have a very strong memory of that when I was 8 or 9. It was happy music.”The U.S. vs. John LennonHerb Alpert Is...As the doc reveals, Alpert is multilayered.
“It’s clear he is many different things to many different people,” says Scheinfeld, who met Alpert when he interviewed him two years ago for a forthcoming Sergio Mendes doc. Shortly after, Alpert, 85, who had declined previous entreaties to document his life, invited Scheinfeld to the Malibu, Calif., home where he resides with his wife of 46 years, Lani Hall. Scheinfeld laid out his vision for the film, to which Alpert replied on the spot: “We’re ready.
In addition to footage from The Tijuana Brass’ heyday in the mid-1960s, Alpert sat for seven days of interviews. “What surprised me was how grounded he is,: Scheinfeld says. “The last day, he went around and shook hands and hugged every member of the crew. That’s who he is.” The film — featuring comments from Sting, Questlove, Quincy Jones and others — will be distributed by Abramorama, which is working with theater chains to hold virtual screenings.
Though completed before the coronavirus lockdown, the film is a panacea to the pandemic and fractured political landscape, according to Scheinfeld. “This is uplifting, inspiring, fun and nostalgic,” he says. “Here’s a guy who lived his life the right way. He didn’t throw televisions out the window or have drug problems, and then when you consider the philanthropy, [he] deserves to be celebrated.”
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