It Drinks, like the Negroni Sbagliato, are It Drinks because people don’t like making decisions. Go ahead and order one.
Negroni SbagliatoWhen asked what her favorite drink was in an interview with HBO Max, D’Arcy responded with “Negroni Sbagliato...with prosecco in it,” her voice a sly, confident flirtation that conjures the feeling of someone gently placing their hand on your back in a crowded bar and saying “excuse me.
The Cocktail of the Moment bandwagon is easy to jump on for a couple of reasons: It’s a low buy-in to be part of a trend; the drinks tend to be photogenic, boozy, slightly cumbersome to make, and have an air of drama, i.e. you can take a photo of a drink in a martini glass without having to drink a martini. But the biggest reason we have trend cocktails is because people famously don’t like making decisions.
What’s really compelling about the video isn’t the ingredients of a Negroni Sbagliato; it’s that D’Arcy knows what she wants. That conviction is what people are thirsting after, not Campari. You can order anything as long as its with conviction, which makes trend cocktails so appealing.
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