Having all the right fundamentals in place is what makes the difference
The global sport sponsorship industry has undergone a good recovery since the Covid pandemic, and is expected to grow in value from $57bn in 2020 to $89bn by 2027. However, of concern is that most marketers say they don’t really understand whether sponsorships work or how to measure the return on the sponsorship investment.
Executed correctly, a sponsorship programme should deliver a positive return on investment and positively affect consumer perceptions of the brand. However, to achieve a positive return on investment requires having all the right fundamentals in place. This starts with choosing the right sponsorship property, running a well-executed multimedia campaign accompanying the sponsorship and having the ability to link the effect of the programme back to business outcomes.
Successful sponsorship programmes, he said, typically share a number of commonalities, including well-co-ordinated activation plans, carefully selected assets, the conducting of regular measurement and impact assessments, and measurement of the return on investment. Given that they understand which elements work better than others they’re able to place a greater emphasis on what works.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Personal Finance | What is financial freedom and how can it be attained? | City PressPersonal Finance | When some dream of financial freedom, they think it’s to do with owning luxury yachts and classic cars and frequently going on holiday. However, this is not true financial freedom if it is all funded by credit, writes Maya Fisher-French
Read more »
Will Glencore win over big Teck?Teck Resources is having none of Glencore’s R410bn merger talk; can CEO Gary Nagle make it see the light?
Read more »
How to build a brand on TikTokIn this episode of ‘The Hustle with Justin Harrison’, Justin breaks down how you can use TikTok to build a brand and access new customers. Having exploded on TikTok over the last few months - reaching millions of views monthly and gaining over 200,000 followers - Justin shares his best tips and tricks for making a big splash on TikTok and explains why TikTok presents a massive marketing opportunity.
Read more »
Internet access must become a basic human right - IT-OnlinePeople around the globe are so dependent on the Internet to exercise socio-economic human rights such as education, healthcare, work, and housing that online access must now be considered a basic human right, a new study reveals. Particularly in developing countries, Internet access can make the difference between people receiving an education, staying healthy, finding […]
Read more »
BMW X1 has the right price and ingredients needed to competeIt's now the stylish and desirable premium crossover it ought to have been from the outset
Read more »