DNA Brand Architects scooped the top award at the 2019 PRISM Awards.
Marketing and brand consultancy DNA Brand Architects took home the coveted Campaign of the Year trophyThis is the first 100 percent black owned agency to win the prize in the awards' 20-year history.Founder and Chief Architect of DNA Brand Architects Sylevester Chauke said the journey has been very challenging and difficult.
"I think it's wonderful to talk about the accolades but I think the journey itself has probably been one of the most challenging because I mean the advertising and banking communication sector, as a whole is not very transformed", saidPRISM Awards are presented to public relations and communication professionals who incorporate a variety of strategies when executing a public relations campaign.
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