DM168 REFLECTION Wake up. Do something. By Branko Brkic brankobrkic
The social media trolls who scour Twitter every day for new outrage, or just to throw more sand in the public’s eyes, are not the media. They are trolls. Journalists fearlessly go beyond the surface to tell the truth, often at great risk to their safety and livelihood.
There are only a small and depressingly finite number of journalists who harbour enough expertise and experience to truly understand what is going on. You, the reader of this, are the greatest beneficiary of their work. And yet, our dangerously skewed society appears not to care about the fact that we might not have these expert reporters to help us when the next calamity hits South Africa.
What I am serious about is that South African business and the society at large must finally wake up to the systemic threat that the media’s decline presents to us all. Every day a sea of a different kind washes our shores: a sea of personal abdication of moral duty in exchange for a few pieces of silver. What kind of morality is there in claiming one’s love for SA while enabling, or at least closing one eye to, plunder?We in the media are doing ours, every day, without fear and without favour. We risk everything to help keep South Africa going and so that truth might one day prevail.
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