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The Rose Parade kicks off New Years Day, when 39 floats will glide down Colorado Boulevard in Pasadena. Two companies build most of the Parade’s floats, but six this year are made independently — we visit one.The city of Sierra Madre is one of the oldest participants in the Rose Parade, and one of the few places that still builds its own floats, all with the help of dedicated volunteers.
”What I love about it is working with the other people that are here and getting to know some of the people both in Sierra Madre and folks that have come from really far, like one lady that came from North Carolina just to work on the float,” Flores said.Many of the volunteers came from afar to experience a part of the storied Rose Parade. Marty Antonellis splits time between Boston and New Orleans — her family of nine came from all over the country to work on Sierra Madre’s float.
The whole family is planning to attend the parade, where Antonellis said they’ll cheer on the Sierra Madre Rose float that they all had a hand in creating.For Pasadena resident Diana Becker and her mother Eileen, who lives in Mobile, Alabama, volunteering together to decorate Sierra Madre’s float has been a holiday season tradition since 2012.
To cut costs, they use donated Christmas trees and succulents to decorate the float. They’ve used the same chassis since the 1980s. And after the parade, they sell as much from the float as they can — that’s why you may spot pieces of floats from past years decorating some Sierra Madre homes, such as a 10-foot tiki head in a yard fromThe other remaining floats you see along the parade route are built by two companies — Phoenix Decoration Co.
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