Distribution has surged for ForbesUnder30 alum Siete Family Foods after deals with Target, Walmart and Kroger
Siete Family Foods, the grain-free tortilla and chip maker based in Austin, has had quite the year. In February, the private equity firm behind Grubhub and almond milk maker Califia Farms, Stripes Group,for a minority stake. Distribution has roughly doubled in the months since to 8,000 stores nationwide as this Whole Foods favorite has become a more mainstream brand.
Garza is in full-on expansion mode, as he plans for Siete to become a billion-dollar brand. This month, the products debut nationwide at Target for the first time, in more than 1,600 stores. Siete will also significantly expand to 3,000 more Walmart stores and another 750 Kroger stores. By the end of the year, Siete will be found in more than 13,300 stores.
There are seven members of the Garza family who work at Siete, including CEO Miguel and President Veronica . made from cassava, chickpea and cashew flours, too, as well as lines of cassava-based tortilla chips fried in avocado oil, hot sauce and plant-based cashew queso. Veronica is the president and chief innovation officer, heading up the research team, while seven other members of the Garza family work at the company.
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