Disney Rolls Out 4 Tier “Magic Key” Annual Pass Replacement For Parks
Parks, Experiences and Products told the Los Angeles Times a replacement membership program was coming “relatively soon.”
More specifically, in regard to replacing the annual pass program, Disneyland President Ken Potrock recently told the official D23 Inside Disney podcast that the park would “clearly be launching something by the end of the year.” Potrock indicated that the new membership program will be heavily informed by guest demand and experience. To that end, he said park officials were parsing results from research conducted earlier this year.
Going forward, Disneyland will continue to use virtual queuing, which it has employed since reopening on April 30 to relieve bottlenecks, specifically around popular new attractions Web Slingers and Rise of the Resistance. Beyond the obvious associations between keys, castles and kingdoms, the term “Key” has a long, important history at Disney parks.in a blog post earlier this year, “Every Disney Parks cast member is familiar with our longstanding tradition of The Four Keys – Safety, Courtesy, Show and Efficiency – which have guided our approach to guest service for more than 65 years.
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