Disneyland is launching a limited special ticket offer for children aged 3 to 9, offering access to a Disneyland Resort park for just $50-a-child per day.
Disneyland Resort is launching a limited, special ticket offer for children aged 3 to 9, offering access to a Disneyland Resort park for just $50 a child per day.
The news comes after Disney DIS, -0.79% in September announced plans to double its investment in its parks division to $60 billion over the next 10 years. Disney Chief Executive Bob Iger, who made the investment announcement to Wall Street analysts and investors at Walt Disney World Resort in Orlando, Fla., on Tuesday, has described the parks as “a tremendous business” for Disney. Disney’s theme parks have been a top priority for Iger since he succeeded Bob Chapek as CEO late last year.
That news came after a summer slowdown at Walt Disney World in Orlando. One of the slowest July 4 holiday weekends in nearly a decade has prompted a debate over whether the iconic park is a victim of terrible weather, political squabbles or prohibitive ticket prices. Disney’s stock was down 0.9% Wednesday and has fallen 9% in the year to date, while the S&P 500 SPX has gained 10%.
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