How Disney, Universal, and Netflix's movie strategies during the pandemic could reshape Hollywood for years to come
, "as soon as theaters reopen, we expect to release movies on both formats," meaning in theaters and on PVOD services., who quickly vowed to not play future Universal movies in AMC venues. Theatrical windows typically last two to three months; Shell's comments were perceived as a slap in the face to theaters.
Beyond Universal, Disney took the drastic step of debuting its $200 million "Mulan" remake on its Disney Plus streaming service over Labor Day weekend for an additional $30 fee, essentially making it a PVOD release exclusive to Disney Plus subscribers. Meanwhile, Netflix has had it's fair share of hits this year, from "Extraction" to "The Old Guard," highlighting the advantage the streamer has in this moment and its strategy for big-budget movies dating back to "Bright." But it still wants to find its own mega franchise like "Star Wars."
The Universal insider said that the studio was in active discussions with other exhibitors. If it doesn't strike a deal with the other major chains like Regal and Cinemark, the implication is that future Universal movies may not play in them. But the person said that the talks "still have time" considering Universal isn't set to release a movie to theaters until November with Blumhouse's horror-comedy "Freaky" .
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