Disney to raise prices on almost all of its streaming offerings as it looks to accelerate profitability
Disney is increasing the price of Disney+ and Hulu without commercials, but is leaving the price stable for the products with ads.Disney is launching a new "premium duo" product of Disney+ and Hulu without commercials for $19.99 per month.Disney
Disney is increasing the price of Hulu without ads to $17.99 per month, a 20% price hike. Hulu with ads will also stayFor comparison, Netflix's standard plan without commercials is $15.49 per month. Warner Bros. Discovery's Max is $15.99 per month. "We took a pretty significant price increase at Disney+ sometime late in 2022, and we really didn't see significant churn or loss of subs because of that, which was actually heartening," Iger said during Disney's earnings call on Wednesday.
Disney also increased the price of its bundle of Disney+ , Hulu and ESPN+ to $24.99 per month from $19.99 per month. The bundle of all three products with commercials will be $14.99 per month, an increase of $2 per month.
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