Disney+ to introduce ad-supported subscription offering in late 2022

The exact launch date and pricing will be 'announced at a later time.'

Disney+ is creating an ad-supported tier for its streaming service to ramp up its growing subscriber base.

The company said the new ads tier will join the subscription option in the United States sometime later this year. The exact launch date and pricing will be"announced at a later time," Disney said, with an international expansion in 2023. "Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone," Kareem Daniel, the chairman of Disney Media and Entertainment Distribution, said in a statement."More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.

As of January 1, Disney+ had nearly 130 million subscribers. It's one of the biggest competitors in the streaming market.

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