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Disney’s ABC is teaming up with the Chinese social media app TikTok for Oscars red carpet coverage on Sunday.This isn’t the first time TikTok has been involved with the Oscars. Two years ago, the Academy joined forces with the Chinese app to create online content for the 94th Oscars, including TikTok LIVEs, exclusive behind-the-scenes moments, red carpet coverage, and Oscars recap footage.
But this appears to be the first time the Walt Disney Company and TikTok are coming together on Oscar night. The deal marks TikTok’s latest U.S. conquest as the Chinese app seeks to become culturally ubiquitous and swath itself in establishment prestige. TikTok recentlyAnna Wintour recently announced that TikTok CEO Shou Zi Chew will serve as an “honorary chair” at this year’s Met Gala.last year before members of Congress over the fact that TikTok’s parent company, ByteDance, has access to data of the tens of millions of Americans who use the addictive app.
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