The Walt Disney Company kicks off its Disney100 celebration with a SuperBowl ad featuring Marvel, StarWars, and more.
The Walt Disney Company has released its 2023 Super Bowl ad, kicking off its 100th-anniversary celebration. Its centennial is October 16th, and the company will celebrate throughout the year. It begins with the new ad that will air during Super Bowl LVII.
The ad comes on the heels of announcements that a third Frozen movie, a fifth Toy Story movie, and a Zootopia movie are in the works. These were announced alongside company-wide restructuring and cost-cutting plans that will result in 7,000 employees losing their jobs. "As we commemorate our historic 100th anniversary, it is remarkable to look back at Walt Disney's legacy and his passionate pursuit of excellence that continue to propel the Company forward today. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century," said Robert A.
The press release accompanying the ad's debut also lays out more of Disney's centennial plans. The next Marvel Studios film, Ant-Man and The Wasp: Quantumania, opens in theaters on February 17th. On February 18th, Disney100: The Exhibition premieres at The Franklin Institute in Philadelphia as a 15,000-square-foot, ten-gallery bringing Disney stories to life through immersive technology.
Other film releases Disney has planned for 2023 include The Little Mermaid and Guardians of the Galaxy Vol. 3 in May, followed by Elemental, Indiana Jones and the Dial of Destiny, The Marvels, and The Haunted Mansion in the summer. Wish debuts in theaters on November 22nd.
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