The uptick follows the company's battle with Florida's governor over the state's 'don't say gay' law.
's reputation is bouncing back after losing favor with Republicans in 2022 when the company criticized Florida's "Don't Say Gay" legislation, according to the latestUnlike Target and Anheuser-Busch — which also found themselves embroiled in modern culture wars around sexual orientation and trans rights — Disney's overall reputation score saw an uptick in the last year.
Disney's overall reputation score rose steadily between 2008 and 2013 and remained relatively steady between 2013 and 2017, but began to take a hit in the Trump era.During the Trump presidency, Disney's overall reputation score fell slightly from 82.04 in 2017 to 77.39 in 2020, but then dropped off dramatically during its public political battle with Gov. Ron DeSantis.In 2024, the reputation score bounced back up to 71.
Disney has the fourth-largest political skew toward Democrats of all companies measured in the Axios Harris Poll 100, ranked only behind Target, Anheuser-Busch and Pfizer.Target's reputation score rose sharply from 2019 to 2022 but then fell following a wave of criticism in 2023 for carrying LGBTQ+ pride merchandise in its stores.
Disney's stock did take a hit during the political battle with DeSantis, but that has been attributed to other factors — such as the writers and actors strikes, pressure to make its streaming services profitable, and the decline of the linear TV ad market.
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