THE SUPERVISOR (left), MILO and MILOÕS MOM (center), KI (right) in Mars Needs Moms
The Big Picture The story of ImageMovers Studios' animation wing is a short and sad tale of Robert Zemeckis and his attempts to present a new, relatively untested style of filmmaking. Motion capture has been an industry-standard in live-action films for quite some time, giving us iconic performances considered impossible to deliver before its conception.
Mars Needs Moms PG Sci-FiFamilyAnimationAdventure Mars Needs Moms is an animated sci-fi adventure that follows nine-year-old Milo, who embarks on a daring mission to rescue his mom after she's abducted by Martians. On Mars, he teams up with a tech-savvy Earthman named Gribble and a rebel Martian girl named Ki. Together, they race against time to save Milo's mom and uncover the truth behind the Martians' plan.
Related This Notorious Flop Was the First Film to Use Motion Capture It lost money but changed the industry. Profit? The Astronomical Fallout of 'Mars Needs Moms' Close The first after-effect is fairly obvious; this was the final film of ImageMovers Digital. That was already going to be the case even before Mars Needs Moms. Disney announced the studio's closure in January 2011 after A Christmas Carol's tepid release, but any chance of this film being a Hail Mary for further projects was dashed. Not only that, but it spelled the death of the whole aesthetic.
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