Disney provides insights into its ad-supported streaming audience, marking the first time the company has shared these figures. The estimate reaches 157 million global monthly active users across Disney+, Hulu, and ESPN+, with 112 million being domestically based. Disney Advertising aims to establish a global standard for measuring ad-supported streaming audiences.
Disney said its streaming platforms have an estimated 157 million global monthly active users on its ad-supported tiers, including 112 million domestically. This is the first time the company has given insight into how many of its viewers are watching ad-supported content on Disney +, Hulu and ESPN+.said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney +, Hulu and ESPN+.
While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.The company said that its Disney Advertising unit has'set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers.' It's providing the update and further insight into its ad-supported streaming business during the annual CES tech conference in Las Vegas, a go-to event for the advertising and media industry. 'Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,' said Rita Ferro, Disney's president of global advertising, in a news release.'We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.' In explaining the methodology, the company said the metric is derived from active accounts across Disney's three streaming services that have viewed ad-supported shows and movies continuously for more than 10 seconds.'Each active account is then multiplied by the number of estimated users per account ... to estimate the total number of users,' it said. The estimated active users are added across the apps without de-duplication, meaning users who subscribe to more than one of the platforms could be counted more than onc
Disney Streaming Ad-Supported Users Audience
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