The executive will also stay on as president of marketing for Walt Disney Studios, overseeing all campaigns for feature films and Disney+ series.
“Asad is an exceptional creative leader with a deep understanding of what Disney means to millions of people around the world,” Iger said in a statement. “His taking on this role is particularly noteworthy and consequential as we commemorate our historic 100th anniversary, and I am confident that his strategic, operational, and creative prowess, along with his profound passion for Disney, will make him an outstanding steward of our stories, characters, brands, and franchises.
“Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations,” added Ayaz.
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