Coming 'late 2022' in the US and internationally in 2023
Disney Plus will be adding a cheaper, ad-supported subscription tier sometime in “late 2022,” the company announced today. The tier will come to the US first before expanding internationally in 2023.
Crucially, Disney hasn’t said how much cheaper the advertisement-supported version of Disney Plus will be compared to the standard, ad-free plan or when exactly it’ll be launching the new tier of service. Adding cheaper options with ads has become increasingly popular among subscription services. HBO Max last year introduced a $10 per month plan that shaved $5 off the ad-free price, although in addition to adding commercials, the cheaper plan also is limited to HD content . Peacock takes a more varied approach: a smaller selection of content with ads is available completely free, with a $4.99 per month tier that offers the full library with ads, along with a $9.
Even Hulu — which Disney now owns and operates — offers ad-free and advertisement-supported versions: Hulu with commercials costs $6.99 per month , while the ad-free version of Hulu costs almost twice as much at $12.99 per month. Adding a cheaper, ad-supported tier for Disney Plus could help the company further expand its subscriber base, something that’s increasingly becoming a priority for the future of Disney’s media empire. Given that subscriber growth
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