Disney says it will spend $8B more on content in 2022 than 2021, mostly on shows and movies for its streaming platforms.
The enormous $33 billion content spend figure may be driven in part by sports rights, which are incredibly expensive and locked in long-term contracts, but also underscore just how high the stakes are as entertainment companies go direct-to-consumer. For comparison, Discovery CEO David Zaslav says that when his company merges with WarnerMedia, they plan to spend $20 billion on content in the first year, while Netflix is spending nearly $14 billion on content this year.
Disney also disclosed just how many films and TV shows it plans to release in 2022. Disney’s Studios division plans to release some 50 titles for theatrical release and on its direct-to-consumer platforms, while its General Entertainment division plans to produce or commission 60 unscripted series, 30 comedy series, 25 drama series, 15 docuseries/limited series, 10 animated series and 5 made for TV movies in fiscal 2022.
General Entertainment includes the ABC and Disney TV studios, National Geographic, and FX Productions. while Studios includes Marvel Studios, Walt Disney Pictures, LucasFilm, Pixar, and Twentieth Century Studios.
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