Disney-owned streaming platform Hotstar, the dominant VOD service in the Indian market, has now crossed 400 million app downloads in the country after a bumper 2019. The platform’s growth was three…
, the dominant VOD service in the Indian market, has now crossed 400 million app downloads in the country after a bumper 2019.
One of Hotstar’s big drivers this year was the latest edition of the Indian cricket league IPL, with the service saying its coverage reached more than 300 million people. The platform also hosted coverage of the 2019 ICC Cricket World Cup, held in the UK, clocking 25.3 million concurrent viewers per minute for the India vs New Zealand semi-final.
In India, the service is operated as both a free ad-supported service as well as two subscription-based tiers. The service has also launched in North America and the UK and earlier this year Disney chief Bob Iger said it was looking to expand the platform into Southeast Asia.
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