On Sunday, Walt Disney Studios Park became Disney Adventure World as part of a 2 billion euro expansion. 'World of Frozen' is the centerpiece.
CHESSY, France — A 118-foot mountain of ice rose over the suburban Paris countryside this weekend as Disney opened its Arendelle kingdom to the world — Elsa's palace glowing at the summit, a "Frozen" Nordic fishing village below, and the company's new CEO standing before a crowd of celebrities.
World of Frozen, an immersive land themed to the blockbuster animated franchise, opened Sunday as the centerpiece of a $2.18 billion transformation at Disneyland Paris.The transformation renames one of the two theme parks at the Disneyland Paris complex from Walt Disney Studios Park to Disney Adventure World. The inauguration drew Penélope Cruz, Naomi Campbell and Teyana Taylor.It is the largest expansion in the 34-year history of Disneyland Paris, and one node in a roughly $60 billion global buildout of Disney's parks, resorts and cruise lines.It is also the first major international stage for Josh D'Amaro, who took over as Disney's chief executive on March 18 — just 11 days before the French gates opened — after nearly three decades in the company's theme parks division.The parks-and-experiences business generated about 57% of the company's $17.5 billion in segment operating income last year, the force that observers say propelled D'Amaro from parks chief to the corner office.An Associated Press journalist accompanied D'Amaro on the "Frozen" ride Saturday night.The carriage splashed through water to childlike cheers from riders and laughter from the new chief executive as they glided past singing Elsa in the dark. Some stepped off lightly wet."The Walt Disney Company was built on one man's dream, and for more than 100 years we've shared that dream with the world," D'Amaro told the inauguration crowd."Storytelling is fundamental to everything that we do, whether that's on screen or stage, in our theme parks, on our cruise ships, or even at home."He called the opening "a transformational moment" and paid tribute to the creative team behind the land, including "Frozen" writer-director Jennifer Lee — all now at work on "Frozen 3."On Friday, D'Amaro had stood alongside Emmanuel Macron at the resort.The French president used the visit to claim the park as a national economic asset, calling Disneyland Paris "the leading tourist destination in Europe" and describing it as "a genuine ecosystem of success."Macron said the latest expansion would create 1,000 additional direct jobs."
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