Disney Music Group's world is expanding this week with the company's first foray into podcasting.
films. The next set of podcasts is slated to debut in October, with another to follow in early 2020.
Sponsorship for For Scores is on the horizon, he notes, but it initially will launch without external ad dollars. "Down the road map, with popularity, we'll look for the opportunity to have sponsors. For now we're just keeping it self-promoting the other ways you can enjoy the music from these composers," he says.
In an interesting play for the consummate marketing powerhouse, For Scores isn't being overtly branded as a Disney product. But don't expect any slack in the marketing muscle. "We'll have some hand-to-hand-combat type of tactics with marketing materials at the convention itself, and we're going to be doing a lot more of that kind of out of home-type of marketing at places people who might be interested in this podcast might live," Snow says. Performing arts centers, college campuses and coffee houses are all on the short list for external outreach, as is a slew of digital advertising.
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