Kris Holt joined Engadget as a contributing reporter on the news desk in 2018. He has been writing about technology, games, streaming and entertainment for over a decade after starting his career as a sub-editor on a local newspaper. Kris holds a Master of Arts degree in English from the University of Dundee.
, the company wants subscribers to spend more time in the app and, by offering more viewing options, it may entice users to stick around. In addition, by running ads on these channels, Disney could boost its bottom line.
There are already a bunch of free, ad-supported streaming services such as Roku, Pluto TV and Tubi. Last year, Warner Bros. Discovery brought FAST channelsThe report suggests that Disney may offer channels based on tentpole franchises such as Star Wars and Marvel, along with others showing animated movies from Pixar. Many folks have FAST channels on as background noise while cleaning and so on, and given the high brand affinity for Disney, this makes sense for the company to explore.
Beyond Marvel and Star Wars, Disney has a deep well of shows and movies to pull from for its linear streaming channels. There's absolutely a market for a channel that showson in the background as they go about their day, and of course Disney has a large library of animated kids shows in its locker. A. Adding linear streaming channels to the mix could help Disney pull eyeballs away from the likes of Roku and Pluto TV as well.
Another major streaming platform has explored different strategies too, according to the report. At one point Netflix is said to have considered offering the option to subscribe to and watch other streaming services from within its app, much like Amazon does with Prime Video Channels.
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Streaming Services FAST Channels
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