Disney Is The Big Loser Of Summer 2023 - Examining Its $900 Million Worth Of Box Office Disappointments

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Disney Is The Big Loser Of Summer 2023 - Examining Its $900 Million Worth Of Box Office Disappointments
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Indiana Jones and the Dial of Destiny, The Little Mermaid, and Elemental have all been huge box office failures for Disney - so what's going on?

Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Disney has had a pretty disappointing summer of 2023, with the company's $900 million worth of box office disappointments making Disney the big loser of the film industry this season. Disney has always been a titan when it comes to film, releasing beloved animated and live-action movies that are often critical and commercial successes. Disney owns the MCU, Star Wars, Avatar, and a massive backlog of iconic classics.

The Little Mermaid made a little over $561 million, which would be a massive success for most movies. However, the film had a production budget of $250 million, which makes this number a little less impressive. These budgets don't account for marketing or distribution, meaning that the rule of thumb in Hollywood is that the break-even point is typically somewhere around 2.5 times the budget.

Indiana Jones & The Dial Of Destiny Was A Massive Box Office Bomb Indiana Jones and the Dial of Destiny was set to be one of Disney's biggest hits of the year, with the film being part of a well-established franchise and having a massive marketing campaign. After the company's recent theatrical failures, Disney really needed the film to succeed, but it instead went on to be an even bigger bomb.

Guardians Of The Galaxy 3 Is Disney's Only Real Success Of Summer 2023 Throughout Disney's swath of box office failures, the company has only had one real success in the summer of 2023: Guardians of the Galaxy Vol. 3. Guardians of the Galaxy Vol. 3 has been one of the biggest successes of the year so far, grossing $844.9 million. The film's budget of $250 million means that the movie was actually profitable, with its commercial success matching its critical success.

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