Disney is raising prices on ad-free Disney+, Hulu — and plans a crackdown on password sharing.
Walt Disney's ad-free streaming services are about to get more expensive — and the media giant is also vowing to crackdown on password sharing.it will boost the cost of ad-free Disney+ by $3 a month, or about 27%, to $13.99. It also plans to increase the monthly fee for ad-free Hulu by $3, or 20%, to $17.99. The plans to boost prices and dissuade users from sharing passwords come as streaming networks are witnessing a slowdown in subscriber growth.
He added,"We believe in the future of advertising on our streaming platforms both Disney+ and Hulu, and we're obviously trying with our pricing strategy to migrate more subs to the advertiser-supported tier."Disney also said it plans to crack down on password sharing, although it didn't disclose details on how it plans to do so.
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