Disney's strength in branding through physical spaces could give it an edge over Netflix when it comes to promoting Disney+:
mini stores in Target stores across the US as of October 4, and another 40 by October 2020, under an expanded partnership deal between the media and retail giant, per CNBC.locations in the US. The venture will expand Disney's footprint as it looks to scale its consumer products and extend the reach of its brand in consumer households.
As a result, Disney transforms the brick-and-mortar into a fully immersive, interactive customer experience that blends shopping with entertainment. This is the same type of alchemy that Disney's theme parks perform: They inspire purchase first by inspiring consumers to actively engage and have fun with the IP.
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