What Disney currently has is not a monopoly on theatrical movies, but a quasi-monopoly on the specific kinds of movies folks still choose to see in theaters.
The top six this year have earned $2.72 billion thus far, or 44% of the industry’s $6.147 billion running total. Disney didn’t brainwash moviegoers to stop them from seeing studio programmers like. The audience decided, almost on a dime , to no longer pursue studio programmers, grown-up flicks and new-to-cinema franchises outside of horror, live-action musicals and DC or Marvel superheroes. They’re going to theaters for Disney movies and watching Netflix at home.
If Disney were declared a monopoly and split into three companies, audiences wouldn’t magically start seeingin theaters en masse. You’d have multiple “new” studios that would all make “Disney type” movies, specifically the kind of conventional IP-and-character-specific franchise offerings that now make up the stereotypical studio release. Even franchise flicks that stumble still sell a hell of a lot more tickets than everything else.
In an era when audiences only go to movies for an “event,” the Disney stuff is fitting the bill. Do you want the biggest action blockbuster of the year? That’s. Do you want the year’s best animated film? Well, that’s. Do you want a bawdy live-action teen comedy that’s also a teen coming-of-age movie? Well, that’s Sony’s.
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