Study: Disney+ Hotstar Leads Q1 Subscriber Growth in Southeast Asia
“Indonesia continues to be an arena for competition and scale for streamers with growing pressure on incumbents to stand out,” says the MPA report’s author, analyst Dhivya T.
Disney+ Hotstar and local OTT service Vidio, which operates free-to-air and subscription channels, led the Indonesian video market in Q1, growing their share of premium consumption to 15 percent and 28 percent, respectively, up from 10 percent and 19 percent in Q4 2021. Trailing were WeTV, Netflix and Viu.
Adds Dhivya T: “We expect premium video competition to intensify further later this year as entrants like Amazon Prime Video land and incumbents continue to invest in local content, partnerships, marketing and branding to win customers.” The MPA’s study found that Netflix leads premium video consumption share in the rest of Southeast Asia, particularly in Thailand, where the research firm estimates that Netflix claimed 24 percent of total premium video streaming minutes, topping Tencent Video’s
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