Disney Gets The Black-And-White Treatment At BoxLunch's D23 Booth
Summary D23 2024: The Ultimate Disney Fan Event is in full swing, and collectors are spoiled for choice when it comes to obtaining exclusive merch from their favorite IPs this weekend. The entertainment behemoth is proudly displaying every side of its vast collection, from fascinating activations from NatGeo and Abbott Elementary's Ava Fest to pop-up stores selling products based on fan-favorite umbrellas like Marvel, Star Wars, and Pixar.
BoxLunch's SVP/GMM Of Merchandising & Marketing Goes Behind-The-Scenes Of The D23 Ideation Process Close Screen Rant: How long did your team spend choosing the IP and then preparing the specific exclusives that we see here today? Rick Vargas: We start about a year out, and we talk about, "What do we think the theme should be for us as a brand? What's meaningful to us today, and what do we think is going to be meaningful to the fans later on?" It takes a while for us to kind of hone in because everybody has great ideas.
We have a Venom jacket that just looks amazing, and our Night Before Christmas jacket came out amazing, so there are a lot of great things that are exclusive to the event and just look fantastic. Some of the bags that we did? The detail work in them is just amazing. There's Plenty More Disney IP To Go Around For The Next D23 D23 has some big announcements and exclusive footage this year. Is there any upcoming Disney IP that you can't wait to get started on merch for?
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