At $7 per month, Disney+ is cheap enough to ensure that it becomes an essential streaming service.
. Oh, and there is tons of National Geographic and behind-the-scenes documentary content too.
It’s not so much that Disney will topple Netflix and reign supreme in the streaming wars, but rather that they are positioned to be among the essential streaming platforms. Disney wants to be among the top companies for theatrical AND for streaming. Comcast and Warner Media will exist and may do fine alongside the biggies, especially if Warner combines DC Universe and some variation of Film Struck or the Criterion Channel into an affordable bundle. However, consumers will only want so many streaming services. If they have only three, they are going to be Netflix, Disney+ and Amazon. That will, presumably, leave the rest of the channels/platforms fighting for the same piece of the “supplemental” pie.
Most consumers who already have Netflix will probably stick with it , while Amazon Prime will always have the “it comes with free shipping” advantage. And if there are to be three winners , Disney+ has an advantage due to brand recognition, price point, family-friendly hooks and the promise of new stuff from the most popular current cinematic brands.
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