For Disney CEO Bob Iger, the biggest challenge of creating his company's new Star Wars land, Galaxy's Edge, was 'making sure that this place in every aspect of it is true to what Star Wars is'
Anaheim For Disney CEO Bob Iger, the biggest challenge of creating his company's new Star Wars land, Galaxy's Edge, was"making sure that this place in every aspect of it is true to what Star Wars is."
"You're leaving your reality, and entering the reality of Star Wars," Iger told CNN Business' Christine Romans in an interview at the new attraction Wednesday.Galaxy's Edge is a Star Wars fantasy — and what Disney does bestGalaxy's Edge, which opens at Disneyland in California on Friday, is the company's largest expansion at its parks ever."We wanted this to be both in homage to the past...
Disney CEO Bob Iger maps out his strategy for streaming 02:05"I think we're in the early innings," Iger said of the streaming market."I think that you're going to see a lot of change in media due to technological disruption and that will create change in consumer behavior.""Consolidation is ahead and necessary as the consumer migrates to a different form of television consumption," Iger added.When Disney+ was announced in April, its price of $6.
360° video: Explore Galaxy's Edge 01:152019 has already been a big year for Disney with the record-breaking success of"Avengers: Endgame," the unveiling of Disney+ and the opening of Galaxy's Edge. And it could be even bigger with"The Lion King" this summer.So, Romans asked Iger, how will Disney top itself in 2020?"I like that challenge," Iger said."That's what I think Disney has always been...
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