As any producer knows, a good leading man can make all the difference. Bob Chapek turned out to be a B-lister; Bob Iger, who transformed Disney’s fortunes, is a corporate megastar
often complain that the box office is overrun with sequels. Now so are studios’ head offices. On November 20th Disney announced that Bob Iger, who ran the company for 15 highly successful years until he stepped down in 2020, would go back into the spotlight for a second act as chief executive. Bob Chapek, who lasted less than three years in the role and presided over a 40% drop in Disney’s share price this year, was sent sloping back to his trailer.
As any producer knows, a good leading man can make all the difference. Mr Chapek turned out to be a B-lister; Mr Iger, who transformed Disney’s fortunes, is a corporate megastar. But the creatives in Hollywood and the investors on Wall Street expecting a rapid turnaround at Disney should think again. The main problem is not at the top, but in the fundamental changes to the movie industry brought about by, which have hurt every studio in Hollywood.
Mr Chapek was pelted with rotten tomatoes from the beginning. The pandemic, which shut cinemas and theme parks, was hardly his fault. But he frequently fluffed his lines. Unlike Mr Iger, a sunny former weatherman who charmed actors and directors, Mr Chapek, who rose through Disney’s theme-parks division, annoyed Hollywood’s highly-strung creatives, some of whom
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