Disneyland and Disney World are facing a decline in return visits due to rising ticket and in-park costs, despite aggressive discounts and promotions. Surveys indicate a decrease in the number of visitors planning future trips, prompting internal discussions about the company's grip on families with young children.
Dumbo the Flying Elephant at Fantasyland inside Disneyland at the Disneyland Resort in Anaheim, CA, in 2024. Disneyland and Disney World are seeing a growing number of Disney fans not planning to book a return visit anytime soon because of the high cost of tickets and other in-park perks despite aggressive discounts and promotions, according to a new report.
“The results of surveys asking whether Walt Disney World and California theme park guests intended to return soon showed that fewer Mickey Mouse devotees were planning return trips,” according to the Wall Street Journal.
DISNEY THEME PARKS ATTENDANCE COSTS PROMOTIONS
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